Why Are You In Business?

"Let's start by asking a fundamental question: Why? Why are you in business? Why are you doing what you're doing?

People talk about motivation, but motivation - at least the way we usually interpret the word-is fairly ineffective. Getting pumped up because someone else has cheered you on or whipped up your enthusiasm is all very well, but typically it doesn't last more than few hours or days. Here's what does last, for months, years, a lifetime: your motive.

Big goals, in and of themselves, do not create great accomplishment. What creates great accomplishment is what lies behind the big goals: your own personal motive, the force that drives you. It may have to do with other people; perhaps somebody is relying on you - your children, your spouse, your business partners. It may be that you've made a commitment to yourself. Whatever it is, that motive is what we call your why. Clearly knowing why you want to achieve your goals will play a major role in your achieving them.

Remember the power of the seed, the power that enables that tiny acorn to pull in everything it needs from its environment? Your dream business is also formed around a seed, and your why is what lies at the core of the seed. On the days you don't feel like doing what it takes, the days when obstacles seem bigger than possibilities, it is that irresistible force within you that will provide everything you need."

Excerpt from The Answer:Grow Any Business, Achieve Financial Freedom, and Live an Extraordinary Life"